Yana Lanza - GEO & EEAT Strategist for Relocated Business Owners

I help founders, experts, and businesses become trusted sources that AI systems recommend.

GEO — Generative Engine Optimization — is a new discipline. The founding research is from late 2023; the field is barely two years old. There are no 20-year veterans here. What matters is who goes deep on it right now.

For the last 9 months I have done exactly that: studying how ChatGPT, Perplexity, Gemini and Google's AI Overviews choose and cite sources — and turning it into a repeatable method: audits, schema, content structure, and the technical files that make a person or brand quotable by AI.

I am early, and I am transparent about it. I don't sell inflated case studies. I sell a clear method, current knowledge of a fast-moving field, and honest work. My guides and articles are the proof — read them and judge the thinking for yourself.

If you want to be the answer AI gives when someone asks about your field — that's what I do.